23. Personal Branding Tips: Laura Beauparlant

Nov 9

Summary:

Why bringing your best, most authentic self is critical to building know, like and trust with your audience. Receive practical tips with a soulful twist in this powerful interview.

“If people like you they will listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar

In this episode I interview Laura Beauparlant, founder of Lab Creative, author of Brand Chemistry and creator of Brand Camp. She is also an award-winning international speaker and entrepreneur of over 18 years. Laura leverages her creativity, experience and unique process to help ambitious, growth-minded entrepreneurs understand – and embrace – their magic. The results are aligned brands that stand out from the crowd, magnetize the right clients and produce explosive results.

We touch on:

We all have a personal brand - whether you identify as an entrepreneur or not.
The daily self-care and habits required to show up as your best self - and therefore enhance & empower your personal brand.
Laura’s entrepreneurial journey (her first business was wedding stationary!) and how Brand Chemistry came to life.
How being open to the shifts and changes caused by major life events can lead to intense personal growth and self-discovery … and perhaps even a new business opportunity!
Being good at what you do is the bare minimum to creating a personal brand - a strong brand goes well beyond that.
If showing up as your best self feels uncomfortable, you don’t know where to start or you’re battling with imposter syndrome … hire a coach or mentor!
Laura’s “must haves” for brand excellence: tips on pricing, messaging, your offer, systems and using visuals.
That being a jack of all trades is costing you - time, energy, money - and noticing if your ego is attached to something it needn’t be.
The key items you need to master to encourage people to buy from you.
The power of storytelling to enhance your brand - and the importance of protecting your peace alongside creating trust from your audience. Why oversharing may be costing you both credibility and money.
Laura’s exercise to create powerful stories for your brand.

Resources mentioned:

Follow Laura on Instagram and learn more about her next Brand Camp experience where you can gain more confidence and clarity around your brand and/or services.
Book a Strategic Alignment Session with me to discover how to best focus your energy and attention on your personal and/or professional goals.